---
title: "Reduce WhatsApp costs with Genesys Web Chat · ESMT Consulting"
description: "Start on WhatsApp and continue on Genesys Web Chat: fewer billable messages, a continuous conversation and service centralized in Genesys, with ESMT."
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> Index of every page on this site: [llms.txt](https://esmtcx.com/llms.txt)
Genesys Partner Elite Advance
# Reduce WhatsApp costs by moving the conversation to Genesys Web Chat
Optimize your digital channel
## Start on WhatsApp, continue without unnecessary costs
The customer starts the contact on WhatsApp, the channel they already know and use. From there, they receive a personalized link that takes them to your website, where Genesys Web Chat opens automatically to resume service quickly and with context.
### A continuous, frictionless conversation
The transition from WhatsApp to Web Chat is designed to be simple: the customer gets in with one click and continues their request without having to explain it again or look for another service channel.
- **Less reliance on WhatsApp messages**
- **A more efficient digital experience**
## Benefits of optimizing your Genesys Web Chat
-  ### Conversational continuity
Keep the context of the request when moving the customer from WhatsApp to Web Chat, avoiding repetition and speeding up resolution. See the flow
-  ### Greater operational control
Manage conversations from Genesys with intelligent routing, supervision, automation and metrics to make better decisions. Improve your operation
-  ### A smoother experience
Offer a simple transition to an always-available web channel, where your customers can continue their service quickly and clearly. Elevate the experience
-  ### Cost reduction
Reduce reliance on WhatsApp messages by continuing service in Web Chat and optimize the total cost of your digital conversations. Optimize your costs
## From WhatsApp to Genesys Web Chat in three steps
Keep the first contact on WhatsApp and move the conversation to Genesys Web Chat to reduce paid messaging without losing continuity of service.
1. **1**### **The customer starts on WhatsApp**
The customer writes to your WhatsApp channel and receives a clear, timely and personalized first reply.
2. **2**### **They receive a continuity link**
WhatsApp shares a secure link that takes the customer to your website to continue their request.
3. **3**### **Web Chat opens automatically**
When they enter the site, Genesys opens the Web Chat and keeps the context needed for service to continue without friction.
## Traditional WhatsApp vs. service optimized with Genesys
Compare the cost, continuity and operational control of keeping the conversation on WhatsApp versus moving it to Genesys Web Chat.
### 100% WhatsApp conversation
- Main service channel
- **WhatsApp throughout the request**
- Cost impact
- **Greater exposure to message charges**
- Conversation continuity
- **Limited to the messaging channel**
### WhatsApp + Genesys Web Chat
- Main service channel
- **WhatsApp for the first contact and Web Chat to continue**
- Cost impact
- **Less reliance on billable messages**
- Conversation continuity
- **Smooth, with service centralized in Genesys**
## Frequently asked questions about WhatsApp and Genesys Web Chat
[Request an assessment](https://esmtcx.com/en/contacto)
WhatsApp starts the contact and shares a personalized link. When they open it, the customer lands in their browser with Genesys Web Chat opened automatically to continue the conversation on a more efficient web channel.
## Assess how to reduce WhatsApp costs without losing continuity of service
[Request an assessment with ESMT](https://esmtcx.com/en/contacto)
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